Mon - Fri: 8 AM - 5 PM
Matte has a reputation as hard to take care of — so why not let us do it for you? We were the first shop to ever offer matte detailing, after all. Our line of Dr. Beasley’s matte care products help us deliver a pristine clean with absolutely no change to the matte appearance. Leave it to the experts and let our technicians maintain your unique finish!
Simon’s founder James Lafeber and Dr. Beasley’s created the first products for matte finishes, engineered innovative nanotechnology protection, and revolutionized paintwork correction, taking the brand global and earning the recognition of OEMs like Audi, Rivian, Hyundai, Dodge, and others.
Now Simon’s uses exclusively Dr. Beasley’s detailing products and serves as their detailing studio.
I’ve been coming to Simon’s for a decade, religiously.
I’m very particular about many things in life and my vehicle, and once it looks that good it really makes my day. One of the joys of Simon’s is having known them so long, working with them for so long. I feel absolutely confident rolling in the car, dropping off the keys, being able to take off, and no fuss no muss. They’re fantastic, trust them implicitly, and they do a phenomenal job.
I feel like I have a relationship individually with everybody here.
So really friendly, family-like atmosphere. Very clean shop, very detailed, people are very kind, the area itself is very sterile. Couches are really comfortable, internet is great. So I just sit back and relax when they wash my car, and you know when I need a detail once or twice a year I pretty much drop the car off and it comes to me like it’s brand new.
With a whopping 15+ years under my belt here, I promise your car will be treated like family. After our Signature Detail, your ride will look even better than when it rolled off the showroom floor.
CHRISTYAN VELASQUEZ Detailing Technician“Love what you do and do what you love”, I’m guided by this philosophy. My passion is to transform each car with meticulous care. Be sure you get your car not just clean but radiating a genuine love for the craft.
JOSE LUIS Detailing TechnicianA matte paint finish is any finish that does not produce a mirror-like reflection. For the purposes of detailing, we consider any finish from completely flat to satin a matte finish.
Matte finishes look the way they do because of their special clear coat. Glossy finishes are flat, so when light hits the finish, it reflects at the same angle and hits your eye all at once, creating a mirror-like image. A matte finish clear coat, on the other hand, is bumpy and scatters light at different angles, keeping them from hitting your eye all at once and therefore preventing a distinct image from reflecting.
Because most automotive paint finishes are glossy, most products for cleaning and protecting vehicles are designed to produce a gloss by smoothing out the finish. This is why Dr. Beasley’s first developed matte finish care products — Simon’s needed care products that would preserve the appearance of matte finish vehicles coming into the shop.
All matte vehicles receiving a wash as part of their service are sent directly to a dedicated matte wash bay. Our detailers then use a designated foam cannon that only dispenses Dr. Beasley’s Matte Body Wash, in order to avoid any appearance changes caused by regular wash products.
We also use a special tire dressing from Dr. Beasley’s, Matte Tire Conditioner, which won’t stain the paint should any excess product sling on to the finish while applying or driving.
Dedicated wheel cleansers and light stain removal products are used as well, like Dr. Beasley’s Matte Wheel Cleanser and Matte Paint Cleanser. We can even remove the toughest bonded contaminants with our Matte Stain Removal service using Dr. Beasley’s Matte Paint Coating Pro.
Finally, Simon’s only uses Dr. Beasley’s matte ceramic coatings to protect matte vehicles. These coatings, unlike others, don’t fill in the imperfections that produce the matte appearance. Instead, they adhere to the “hills and valleys” in the finish to maintain the diffused look.
Yes! All of our matte detailing packages come with a matte-safe prep wash and decontamination prior to coating.
Scratches in matte finishes can be minimized in appearance through thorough cleaning. For total scratch removal, however, touch-up paint will need to be applied as matte finishes cannot be buffed. Buffing sands down the bumpy texture that produces the diffuse appearance, resulting in a sickly semi-gloss. Thankfully Simon’s can source a variety of touch-up paints from both body shops and OEMs to perfectly match your finish.
Yes, we can safely remove most stains from matte, even difficult-to-remove bonded contaminants like sap or tar. Please contact us or book a consultation so we can assess the damage to your finish.
Not necessarily! As long as you’re bringing the vehicle to a detailing center with matte care capabilities like Simon’s, things will be easy. And if you need to maintain the vehicle from home, we have all of the Dr. Beasley’s products we use in-house available in the waiting area — just ask the front desk staff for assistance.
Yes — matte vinyl is made of an entirely different material than matte clear coat. For this reason we use specific cleansers and protection products that are designed to work with vinyl and PPF. We use Dr. Beasley’s Film Cleanser for stain removal, which is glossy and matte compatible and is gentle enough not to harm the film or vinyl surface being addressed. For coating, we use Dr. Beasley’s Matte Film Coating, which is specifically designed to bond with vinyl material and adds additional UV protection to maximize the lifespan of the PPF.
Any detailing service or package we offer can be adapted for matte finishes! Special pricing will applied to account for the specialized products necessary to maintain the matte finish.
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Our Matte Coating Maintenance service will make your coating perform like new again! This service will completely rejuvenate the coating and bring any water repellent properties back to 100%. We’ll use Dr. Beasley’s AdvanceCoat: Matte to reinforce high-impact areas, repair any weak spots in the coating, and completely bring the coating back to life.
Coatings require maintenance to stay durable and keep the Service Life Warranty valid — but that doesn’t mean it has to be hard. Become a Simon’s Member and automatically receive free coating maintenance visits (including washes) as part of your yearly subscription.
We apply Matte Paint Coating to the wheels, helping protect against impossible-to-remove brake dust and other road gunk.
Designed to bond with vinyl or paint protection film, Matte Film Coating has added UV protection to prevent the yellowing or fading often seen on wraps.
Have a bad stain on your matte finish? All is not lost. Our technicians have multiple methods for removing even the most stubborn spots.
For me, it’s either Simon’s detail or no detail.
GARY WEXLER Operational PartnerSimon’s goes the extra mile to make sure that all of your concerns are addressed. I wouldn’t even consider going anywhere else. It’s much more than you ever expect. The value that you get from Simon’s is unbelievable.
Honda of Downtown Chicago